...another shameless Seth Godin entry!

Here's another blurb from Seth Godin his blog can be found here.

His message is very unique and as an entrepreneur this is something fundamental that should be exploited...

If TV ads were free

If ads had been free, then the way people would have learned how to do TV advertising would have been by running ads. If they were free, why not? Why talk about it if you could do it? Why guess what would work if you could actually find out for yourself? Running ads would have been cheaper than focus groups. But ads weren't free in 1964, so people talked and pontificated instead of actually running every ad they came up with.

You guessed it: new media is largely free. So why teach it in school as if it were a scary theory? Why encourage people to be afraid? Just do it. Build your own platform. Appear in the places that seem productive or interesting or challenging or fun. Experiment quietly, figure out what works, do it more. No need to be a dilettante, and certainly you should spread yourself too thin or quit at the first sign of failure... but... quit waiting for the right answer.

By the time we tell you the right answer, it'll be too late.

Might as well panic

I'm sharing with you another post from my favorite freelance marketer, Seth Godin. Check him out here.
Enjoy!

If you don't know what to do, and you're frightened, might as well panic.

That seems to be the first rule of being a member of the human race. Apparently, panicking is an acceptable substitute for forethought, contingency planning or actually taking productive action. We almost want to blame the thing we're anxious about on the person who isn't planning. "Don't you care! Can't you see that we're all gonna die! That we're going to go bankrupt? That the world as we know it is going to end?"

More people are killed by deer than sharks, but you don't see park rangers running around like nutcases.

There's huge pressure on our leaders and co-workers and institutions to panic. If for no other reason, we say, they should panic as a sign that they care, that they are taking things seriously.

A while ago, I said that the devil doesn't need an advocate.

Let me add to this: we have enough caution. We don't need an abundance of caution. That's too much.

For more of Seth's information or to view this from his blog click here